Meet the Team
We help enterprise health + fitness organizations harness the power of technology to go farther, faster.
Established by fitness and technology industry veterans, AltaDX bridges the gap between the unique needs of our clients and the capabilities of the technology they are working with.
We believe that technology is the key to solving complex business challenges, driving innovation, and achieving sustainable growth.
Dharmesh Trivedi
Chief Executive Officer
Dharmesh Trivedi is a technology and business leader with nearly 25 years of experience building, scaling, and evolving data, analytics, and AI driven platforms. At AltaDX, he plays a key leadership role in advancing the company’s AI first direction, working closely with teams and customers to modernize data foundations, turn intelligence into action, and deliver meaningful business outcomes.
Al Noshirvani
Executive Chairman
Al Noshirvani is the Co-Founder and Executive Chairman at AltaDX. Prior to launching AltaDX, Al was the Co-Founder, CEO, and Chairman of Motionsoft Inc from which he successfully exited.
Tara Levitt
Chief Experience Officer
Tara Levitt is Co-Founder and CXO at AltaDX, where she leads customer strategy and enterprise partnerships for fitness, wellness, and beauty brands navigating digital transformation.
Sherehan Ross
VP of Marketing
Sherehan Ross is VP of Marketing at AltaDX, leading brand, positioning, and go-to-market strategy across the company and the OMAP® platform. She brings over 15 years of marketing leadership across B2B and B2C industries including SaaS, fintech, health technology, and Fortune 100 companies. Before joining AltaDX, Sherehan served as VP of Marketing at Modus Planning, CMO at CoinMover, and founded Digital Bricks Marketing. She holds a bachelor’s degree and an MBA from The Ohio State University.
Ron Benamor
Director of Growth & Strategy
As Director of Growth & Strategy at AltaDX, Ron helps fitness, wellness, and beauty operators transform how their businesses run using AI. Ron works with leading operators to deploy AltaDX’s AI agents across sales, member engagement, retention, and back-office operations—helping brands increase revenue, improve efficiency, and create better customer experiences at scale.
Harshil Shah
VP Product and Delivery
As VP of Product and Delivery at AltaDX, Harshil specializes in agentic AI, automation, enterprise SaaS, and intelligent platforms designed for real world impact.
Chelsea Lorenzen
Senior Advisor
As Senior Advisor for AltaDX, Chelsea specializes in strategic innovation and operational excellence, helping clients tackle complex challenges and achieve sustainable growth through tailored technology solutions.
Alexis Ekstrom
Senior Advisor
Alexis brings a unique blend of experience to AltaDX as Senior Advisor, combining a deep understanding of navigating complex business deals with success driving results through strategic, long-term partnerships.
Rachel Harrison
Principal Consultant
As Principal Consultant for AltaDX, Rachel ensures the accuracy and efficiency of data for our clients, helping them find a better path to profitability and operational excellence.
Evy Geitzenauer
Events & Experience Manager
As the Events and Experience Manager at AltaDX, Evy supports go-to-market execution across campaigns, event design, and sales enablement.
Melika Derakhshani
Executive Assistant
As Executive Assistant, Melika supports AltaDX leadership across calendar and travel management, meeting preparation, and internal and external communication
Explore What’s Possible
with AltaDX
Ready to take the next step? Let’s identify your biggest challenges, align on your long-term goals, and define a clear path forward.