Insights
View the latest news and updates from the forefront of the fitness, wellness, and beauty industries
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ArticleHFA and Fitness Technology Summit Join Forces to Expand Global Industry Connections
HFA and Fitness Technology Summit Join Forces to Expand Global Industry Connections New partnership brings together two established European events in 2027 and adds technology-focused… -
ArticleAl Noshirvani Named a 2026 Power Players Finalist
Athletech News has named AltaDX Founder & Executive Chairman Al Noshirvani a finalist for Philanthropist of the Year in its 2026 Power Players awards — recognition of a decade of giving back to the industry that built him.
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ArticleThe Model Isn’t The Moat: Data, Domain And Distribution Are In The Age Of Agents
The frontier model is no longer the advantage, it’s a commodity. Harshil Shah breaks down what actually creates an edge in the age of agents. Published on Forbes.
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ResourcePerkville and AltaDX partner to bring native referrals, rewards and challenges into enterprise fitness mobile apps
Perkville and AltaDX partner to bring native referrals, rewards and challenges into enterprise fitness mobile apps AltaDX has built and enhanced mobile apps for leading… -
ArticleOperators Winning the Speed-to-Lead Race Are Doing One Thing Differently
Rather than simply responding faster, leading fitness brands are rebuilding how lead engagement works from the first interaction onward.
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ArticleATN Innovation Summit ’26 Day Two: Building the Future of Fitness & Wellness
Al Noshirvani, executive chairman at AltaDX, Zakaria Mansour, co-founder and CEO of bsport, Travis Shannon, CTO of Hapana, Jeff Sanders, chief growth officer at Energy Fitness and Mike Neff, EVP of Crunch Fitness spoke on the fitness industry’s natural progression toward more open APIs.
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ResourceAltaDX Group and LeisureLabs Announce Strategic Global Alliance to Define the Future of Fitness & Wellness Tech Services
AltaDX Group and LeisureLabs Announce Strategic Global Alliance to Define the Future of Fitness & Wellness Tech Services AltaDX Group and LeisureLabs unite to form… -
ResourceThe Intelligent Fitness Revolution
The fitness industry is entering an intelligent revolution powered by AI, unified data and measurable performance. Technology now enables personalization at scale while optimizing staffing, billing and collections to strengthen both member experience and financial outcomes.
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ResourceTransparency Matters: The Real Cost of Credit Card Surcharging
Transparency Matters: The Real Cost of Credit Card Surcharging Written by Al Noshirvani, Managing Partner Credit card surcharging has become widely accepted—and in many cases,… -
ResourceALTA Technology Group and DXFactor are now AltaDX
FOR IMMEDIATE RELEASE ALTA Technology Group and DXFactor Unite to Form ALTA DX Group, Delivering Strategic Leadership and Productized AI Outcomes for Fitness, Wellness, and… -
ResourceStop fighting your reports. Own your data.
Stop fighting your reports. Own your data. By Al Noshirvani, Managing Partner Most gyms complain about the reports they get from their member management systems…. -
ResourceConvenience is killing optionality….
Convenience is killing optionality…. by Al Noshirvani Over the past few years, we’ve seen a huge push for software companies to bundle integrated payment processing…
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