Chris Hogan
Chief Revenue Officer

Chris is a revenue and go-to-market executive with more than 25 years of experience building and scaling vertical SaaS and payments businesses. Throughout his career, he has helped high-growth organizations turn strong products and market opportunities into repeatable, sustainable growth.
Most recently, Chris served as Vertical President at both EverCommerce and Fullsteam, where he led businesses across the fitness and golf sectors. His work included driving growth, strengthening commercial performance, and scaling organizations within complex vertical software markets.
Chris brings deep experience across go-to-market strategy, revenue operations, sales, partnerships, and business growth. Having spent his most recent years working closely within the fitness and recreation industries, he also brings a strong understanding of the operators, technology ecosystems, and business challenges shaping the market.
At AltaDX, Chris applies that combination of industry knowledge and GTM experience to help translate product-market fit into a scalable growth engine. His focus is on connecting AltaDX’s technology and AI capabilities with measurable customer outcomes while expanding the company’s presence across fitness, wellness, and beauty.
Across his career, Chris has built and monetized high-growth businesses across multiple verticals and contributed to organizations through significant periods of scale and successful exits.