Meet the Team
We help enterprise health + fitness organizations harness the power of technology to go farther, faster.
Established by fitness and technology industry veterans, our boutique management consulting firm bridges the gap between the unique needs of our clients and the capabilities of the technology they are working with.
We believe that technology is the key to solving complex business challenges, driving innovation, and achieving sustainable growth.
Dharmesh Trivedi
Chief Executive Officer
Dharmesh Trivedi is a technology and business leader with nearly 25 years of experience building, scaling, and evolving data, analytics, and AI driven platforms. At AltaDX, he plays a key leadership role in advancing the company’s AI first direction, working closely with teams and customers to modernize data foundations, turn intelligence into action, and deliver meaningful business outcomes.
Al Noshirvani
Executive Chairman
Al Noshirvani is the Co-Founder and Executive Chairman at AltaDX. Prior to launching AltaDX, Al was the Co-Founder, CEO, and Chairman of Motionsoft Inc from which he successfully exited.
Tara Levitt
Chief Customer Officer
Tara Levitt is Co-Founder & Chief Customer Officer at AltaDX, where she leads customer strategy, marketing, and enterprise partnerships for fitness, wellness, and beauty brands navigating digital transformation. Raised in the fitness industry, Tara has spent the majority of her career in member management software and operations, working across nearly every business function — including operations, product management, implementation, sales, and customer success.
Ron Benamor
Director of Growth & Strategy
As Director of Growth & Strategy at AltaDX, Ron helps fitness, wellness, and beauty operators transform how their businesses run using AI. Ron works with leading operators to deploy AltaDX’s AI agents across sales, member engagement, retention, and back-office operations—helping brands increase revenue, improve efficiency, and create better customer experiences at scale.
Harshil Shah
Director of Product Management
As Director of Product Management at AltaDX, Harshil specializes in agentic AI, automation, enterprise SaaS, and intelligent platforms designed for real world impact.
Chelsea Lorenzen
Senior Advisor
As Senior Advisor for AltaDX, Chelsea specializes in strategic innovation and operational excellence, helping clients tackle complex challenges and achieve sustainable growth through tailored technology solutions.
Alexis Ekstrom
Senior Advisor
Alexis brings a unique blend of experience to AltaDX as Senior Advisor, combining a deep understanding of navigating complex business deals with success driving results through strategic, long-term partnerships.
Rachel Harrison
Principal Consultant
As Principal Consultant for AltaDX Technology Group, Rachel ensures the accuracy and efficiency of data for our clients, helping them find a better path to profitability and operational excellence.
Hannah Marker
Project Manager
In her role as Associate Partner, Hannah plays a key role in assessing and implementing technology solutions to meet our client’s needs.
Evy Geitzenauer
Sales & Marketing Coordinator
As the Sales + Marketing Coordinator at AltaDX, Evy supports go-to-market execution across campaigns, event design, and sales enablement.
Katy Colvin
Executive Administrator
Katy Colvin is the Executive Administrator at AltaDX, overseeing a wide range of administrative and operational projects that keep the organization running smoothly.
Start solving with AltaDX
Ready to take the next step? Let’s uncover your biggest challenges, align on your long-term vision, and craft a roadmap that delivers measurable, lasting results.