About AltaDX
Where Strategy Meets Execution
AltaDX serves as the trusted consulting partner for the world’s most ambitious fitness, wellness, and beauty brands. We deliver customized, break-through solutions that redefine how people move, heal, and thrive.
Your Strategic Partner for Health, Wellness & Beauty
At AltaDX, we help industry leaders in fitness, wellness, and beauty stay ahead of what’s next. We guide the strategy behind your technology, from evaluating software and negotiating contracts to managing implementations and driving adoption. We streamline tools, align teams, and turn data into decisions.
Our Mission
AltaDX empowers fitness, wellness, and beauty businesses with smarter technology, data insights, and strategic guidance. We help operators optimize their systems, align their teams, and execute with confidence—unlocking efficiency, growth, and unforgettable customer experiences.
Meet the team
As experienced leaders across health, fitness, beauty, and wellness industries, our team bridges the gap between our clients’ unique needs and the technology that drives their success.
Dharmesh Trivedi
Chief Executive Officer
Dharmesh Trivedi is a technology and business leader with nearly 25 years of experience building, scaling, and evolving data, analytics, and AI driven platforms.
Al Noshirvani
Executive Chairman
Al Noshirvani is the Co-Founder and Executive Chairman at AltaDX. Prior to launching AltaDX, Al was the Co-Founder, CEO, and Chairman of Motionsoft Inc from which he successfully exited.
Tara Levitt
Chief Customer Officer
Tara Levitt is Co-Founder & Chief Customer Officer at AltaDX, where she leads customer strategy, marketing, and enterprise partnerships for fitness, wellness, and beauty brands navigating digital transformation.
Ron Benamor
Director of Growth + Strategy
As Director of Growth & Strategy at AltaDX, Ron helps fitness, wellness, and beauty operators transform how their businesses run using AI. Ron works with leading operators to deploy AltaDX’s AI agents across sales, member engagement, retention, and back-office operations.
Harshil Shah
Director of Product Management
As Director of Product Management at AltaDX, Harshil specializes in agentic AI, automation, enterprise SaaS, and intelligent platforms designed for real world impact.
Chelsea Lorenzen
Senior Advisor
As Senior Advisor for AltaDX, Chelsea specializes in strategic innovation and operational excellence, helping clients tackle complex challenges and achieve sustainable growth through tailored technology solutions.
Alexis Ekstrom
Senior Advisor
Alexis brings a unique blend of experience to AltaDX as Senior Advisor, combining a deep understanding of navigating complex business deals with success driving results through strategic, long-term partnerships.
Hannah Marker
Associate Partner
In her role as Associate Partner, Hannah plays a key role in assessing and implementing technology solutions to meet our client’s needs.
Rachel Harrison
Principal Consultant
As Principal Consultant for AltaDX Technology Group, Rachel ensures the accuracy and efficiency of data for our clients, helping them find a better path to profitability and operational excellence.
Evy Geitzenauer
Sales + Marketing Coordinator
As the Sales + Marketing Coordinator at AltaDX, Evy supports go-to-market execution across campaigns, event design, and sales enablement.
Office Locations
Washington, D.C
Ahmedabad, India
Seattle, Washington
Start solving with AltaDX
Ready to take that next step? Let’s align on your challenges and build a plan to achieve measurable results.