Where AI Belongs: Optimizing Operations in Fitness, Q3 2026
What to demand from an AI vendor, what to walk away from, and the moves worth making this quarter — straight from operators living with it.
WHY WATCH
Demand The Right Things
Leave with a buying-lens checklist for evaluating AI vendors.
Talk To Leadership
Operator-grade language for CIOs, CFOs and franchise groups.
Hear It From Peers
Real-world experiences from fitness operators using AI.
YOU'LL WALK AWAY WITH
- A buying-lens checklist for evaluating any AI vendor over the next 90 days.
- Operator-grade language for talking to CIOs, CFOs, and franchisee groups about AI.
- A peer-validated view from two operator seats on what good and bad look like at this stage of the market.
Three operator concerns about AI — in P&L language, grounded in real scenarios.
Accountability and Control
What do I tell my CIO when she asks where the AI’s decisions live, and what we do if it gets one wrong?
Treating Your Members Fairly
How would I even know if my AI agent is treating a segment of my members unfairly, and what do I do if it is?
Protecting Your Brand
What’s my exposure when the AI tells a member something wrong, and what should be in the contract to protect me?
WHO’S ON STAGE
A moderated panel of operators and the people who build the technology.
Al Noshirvani
Frames AI for fitness operators and drives the conversation through governance, fairness, and brand exposure.
Jason Breazeale
A franchise operator’s view — what’s broken, what earned his trust, and what he’s still skeptical of.
Fernando Chilvarguer
An upscale club operator already living with AI, on the realities of running it day to day.
Harshil Shah
The real explanations behind AI’s biggest operator risks, and what good deployment actually looks like