Perkville and AltaDX partner to bring native referrals, rewards and challenges into enterprise fitness mobile apps
AltaDX has built and enhanced mobile apps for leading fitness enterprises, including Chuze Fitness, and has integrated Perkville into the member experience using Perkville APIs. Through the partnership, members can join a loyalty program, refer friends, view ways to earn points, redeem rewards and participate in challenges without leaving the operator’s app.
The experience is native in the app and does not require members to create another login or visit a separate destination. Members can engage with Perkville powered referrals, rewards and challenges inside the same app they already use to check in, book classes, manage their membership and stay connected with the brand.
Perkville has also invested heavily in its APIs to support more personalized member experiences inside enterprise mobile apps. Perkville returns views that are personalized to each member based on their earning history, reward eligibility, challenge eligibility and location. For operators, that creates more flexibility across the business. Fitness enterprises can update rewards, run promotions, launch new challenges and add referral incentives across the full enterprise or at specific locations. Those updates automatically display in the mobile app, personalized to each member.
“Member engagement improves when the experience is simple, visible and part of the daily member journey, AltaDX has helped fitness enterprises deliver industry leading referral, rewards and challenge experiences to their members by natively integrating Perkville into mobile apps.”
— Sunil Saha, CEO of Perkville
Chuze Fitness is one example of the partnership in action. The Chuze app includes referrals, rewards and challenges as part of a broader member experience designed to support motivation and engagement.
“Bringing rewards, referrals and challenges into our mobile app has helped make the program more accessible and visible for members. We have seen a meaningful impact on member engagement, challenge participation and referrals by making these experiences a native part of the Chuze app.”
— Cheryl Barnett, Chief Revenue and Marketing Officer at Chuze Fitness.
In-Shape Family Fitness is in the process of integrating Perkville natively into its mobile app with support from AltaDX.
“We are excited to bring the full loyalty and referral experience into the In-Shape mobile app. Our goal is to make it easier for members to engage with rewards, challenges and referrals in one place, while creating a more connected experience across our digital channels.”
— Kris Mulkey, Chief Marketing Officer at In-Shape Family Fitness
What Lies Ahead
The partnership also points to a broader opportunity for enterprise fitness operators. Perkville and AltaDX plan to use AltaDX’s AI capabilities to automate more of the loyalty and rewards operations over time. One example is helping operators automatically apply eligible rewards to member accounts, reducing manual work for staff while making rewards easier for members to use.
The companies also plan to explore AI powered member communications tied to each member’s rewards, referrals and challenge activity. For example, operators could send personalized messages that encourage a member to complete a challenge, thank them for referring a friend or remind them that their referred friend has not visited yet. These communications can help operators follow up at the right moment while keeping the experience connected to each member’s actual activity.
“Fitness operators are looking for ways to connect engagement, personalization and operational efficiency. By combining Perkville’s loyalty and referral platform with AltaDX’s enterprise app development, integrations and AI capabilities, we can help operators drive more impact from their referral and loyalty programs while reducing the cost to operate them.”
— Tara Levitt, Chief Customer Officer at AltaDX
For large multi location businesses and franchises, the partnership is designed to support a more connected digital member experience that can help drive more referrals, improve retention and support more profitable growth.
About AltaDX Group
AltaDX Group is a global fitness and wellness technology firm co-founded by Al Noshirvani, Dharmesh Trivedi, and Tara Levitt. AltaDX partners with health and fitness operators to modernize their technology ecosystems through strategic consulting, custom software development, and a growing library of AI agents built for the industry. The firm also produces the Fitness Technology Summit, bringing together operators, innovators, and technology leaders from across the fitness and wellness space globally.
About Perkville
Perkville helps fitness brands grow referrals and improve retention through an automated loyalty and referral platform. Operators use Perkville to reward actions such as attendance, purchases, challenges, and referrals. Perkville makes it easy for members to refer friends and automatically rewards them when those referrals convert. With continued investment in APIs, Perkville is often embedded natively into existing digital experiences, including branded mobile apps.
– Al Noshirvani
AltaDX
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