Sherehan Ross is Vice President of Marketing at AltaDX, where she leads brand, positioning, go-to-market strategy and growth for the company and its OMAP® AI agent platform.

A people-first, AI-forward marketing executive, Sherehan brings more than 15 years of experience building brands and marketing organizations across B2B and B2C industries, including SaaS, fintech, cryptocurrency, health technology, consumer products and Fortune 100 companies. She is known for transforming complex products into clear, compelling market stories and aligning marketing, sales, product and customer teams around a shared path to growth.

Before joining AltaDX, Sherehan served as Vice President of Marketing at Modus Planning, where she led the company’s marketing function and supported the growth of its B2B SaaS platform. Her previous experience includes serving as Chief Marketing Officer at CoinMover, leading marketing at fintech company T-CETRA and founding Digital Bricks Marketing, a consultancy focused on brand development, demand generation and digital growth.

Throughout her career, Sherehan has built and led high-performing teams, managed multimillion-dollar budgets and developed customer-centered strategies designed to increase awareness, acquisition, engagement and retention.

She holds a bachelor’s degree and an MBA from The Ohio State University.