TESTIMONIALS

Outcomes Delivered. Operators Convinced.

The testimonials featured here reflect outcomes delivered by DXFactor’s fitness and wellness division as well as ALTA Technologies, now consolidated under AltaDX.

Rob Koehler on Scaling Fitness Operations & Sustainable Revenue
Small Changes, Big Revenue: Kari Saitowitz’s Playbook for NYSC
Gym Growth & AI: Troy Macfarland on Member Experience & Scaling
How Daxko is Leveraging AI for Enhanced Member Engagement in the Fitness Industry

Delivering an exceptional member experience goes beyond great workouts — it’s about constantly improving how we operate so our teams can focus on what matters most: our members. Partnering with AltaDX and leveraging their Click2Save solution has helped us raise the standard for member experiences across all NYSC clubs.

Kari Saitowitz
CMO, 
New York Sports Clubs

Working with the AltaDX team to bring our AI agent, Jim Gains, to life has been an incredible experience. Together, we’ve built something that feels truly human — creating seamless, 24/7 conversations and actionable insights that enhance member engagement and drive measurable results. It’s been inspiring to see innovation turn into real-world impact.

Hannah Ungar
VP of Marketing, Fitness World Canada

Since deploying the OMAP® Concierge agent, we’ve seen a measurable lift in member conversions. Members who interacted with our AI agent, Ella, achieved a 3.7% join rate — more than double our year-to-date average. The data reinforces how personalized, real-time engagement can directly drive stronger membership outcomes.

Kris Mulkey
CMO, In-Shape Family Fitness 

With the launch of our new AI agent, B. Electric, we’ve taken a major step forward in blending technology with service. From answering member questions to helping new leads explore the club, B. Electric is giving our community 24/7 support and energizing our digital experience. This wouldn’t have been possible without the innovative team at AltaDX, whose expertise made this vision a reality.

Marco Prokop
Marketing Director, VnV Fitness
Planet Fitness logo

AltaDX’s insights helped to streamline our evaluation process, making them an indispensable asset to any organization seeking top-tier consultation in the health and fitness industry.“

Scott Fogg
SVP, Franchise Services,
Planet Fitness

“ALTA transformed how Upgrade Labs scales. They streamlined operations, standardized processes, and elevated the member experience – from booking optimization to CRM automation. Their marketing and product management expertise improved acquisition costs, aligned our tech roadmap, and gave franchisees the tools to grow with confidence.”

Griff Long
President, Upgrade Labs
The Fantastic Sams Logo

“Chelsea Lorenzen has led two critical technical projects with results that far exceed expectations. Sharp, deadline-driven, and a natural collaborator, she brings structure, accountability, and trust to every engagement. Her SOPs and execution have raised the bar across our operations.”

Kim Amadon
CEO, Dessange Group North America 

Method Gym saved more than 7% of cancellations, retained over $1.8K in dues, and freed up 23 hours of staff time in just 30 days! Thanks to OMAP’s Click2Save. Fast setup, real ROI, better member experience

Andy Stromberg
CEO, Method Gym
fitness sf

AltaDX understands our industry, delivers real results, and moves fast. Their responsiveness and expertise cut costs by 50%—a true game-changer for us!

Don Dickerson
Vice President, Fitness SF
crunch

AltaDX was critical in delivering a reliable and scalable streaming platform for CRUNCH+ on time and within budget, transforming our digital content delivery.

Mike Neff
Executive Vice President, Crunch
wisconsin athletic club

The technology integration has streamlined our operations, giving us a unified view of our data and enabling faster, more informed decisions..

Rob Koehler
Director of Technology Development, Wisconsin Athletic Club

Not just code—AltaDX brought collaboration, speed, and structure to help us scale our digital platform with confidence.

Jeremy Brutus
Co-Founder, URBN Playground

Click2Save has made my administrative team’s life much easier and more productive while saving members at the same time.

Chad Shaw
Chief Operating Officer, Fit Athletic Club
ABC FItness Logo

We are excited to partner with AltaDX’s OMAP for their unparalleled expertise in digital transformation which will push our combined portfolio into new and exciting areas that will support the growth of our partners.

Khal Rai
Platform President, ABC

Partnering with AltaDX enhances our ability to offer comprehensive, personalized solutions that drive both member satisfaction and operational efficiency.

John Ford
Chief Product Officer, EGYM

Real Results.
Real Operators.
Proven at Scale.

These outcomes were built in real fitness clubs, not labs. Ready to see what AltaDX can engineer for your business?